We believe that the idea of bottling water is really about the creation of an authentic, premium, and consistent quality beverage choice. And that the choice of bottled water is first and foremost a choice for your health. We believe that water is far and away the best choice for hydration. Then, beyond this healthy choice, we believe bottled water should be naturally pure and left in as much of its original state as nature intended it to be. We believe that ancient virgin glacier water is the very best of those choices. It is nature’s original recipe for water.